East Coast 'welcome to' by AMV BBDO

3.7 13 Votes

Train operator East Coast unveils its biggest-ever campaign to promote its First Class service starring Rory Bremner and Vic Reeves.

Showing off the personality of the service and its staff, the TV executions document trips along the route taken by celebrity faces Vic Reeves and Rory Bremner, both fellow ‘East Coasters’ from Darlington and Edinburgh respectively.

The multi-media campaign, created by AMV BBDO and planned by MPG, will break across national TV, outdoor, regional station takeovers, and will be supported by digital outdoor, digital display and internal comms.

Share On:

Released: 20 May 2011

Creative in this campaign:

Related Creative:

Credits

Client
Rob Payne, Head of Marketing

Creative Agency
AMV BBDO

Copywriter
Aidan McClure

Art Director
Laurent Simon

Agency Planner
Steve Mustarde

TV Producer
Lindsay Hughes

Account Director
Mark Graeme

Account Manager
Kris Aldorsson

Media Agency
MPG Media Contacts

Media Planner
Niki West

Production Company
Smuggler

Director
Alex-Henry Rubin

Photographer
Jakob Ihre

Production Co. Producer
Ray Leakey

Post-Production Company
MPC/The LAB

Audio Post-Production
Jungle Studios

Exposure
TV, Outdoor, digital outdoor, digital display

Private View about this creative

Private View: Darren Bailes and John O'Hagan

Private View: Darren Bailes and John O'Hagan

VCCP's Darren Bailes and RSA director John O'Hagan take a look at new offerings from East Coast, Anchor, New Look, Guinness, ING Direct and Wall's.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

East Coast

East Coast "feel at home" by Beattie McGuinness Bungay

Private View: Darren Bailes and John O'Hagan

Private View: Darren Bailes and John O'Hagan

VCCP's Darren Bailes and RSA director John O'Hagan take a look at new offerings from East Coast, Anchor, New Look, Guinness, ING Direct and Wall's.