LG 'optimus black' by Publicis Modem

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LG is promoting its new Android smartphones with an outdoor, print and digital campaign.

The ads, created by Publicis Modem introduce the UK market to the OPTIMUS Black, an Android equipped with the world’s brightest display and a razor-thin form.

The launch follows the Publicis Modem campaign for smartphone OPTIMUS 2X, the world’s first dual-core smartphone, offering a fast, PC-like experience, which ran in April.


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Released: 01 June 2011

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Tags: LG 'Optimus Black' by Publicis Modem

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Credits

Client
Laura Di Carlo, Campaigns & Propositions Manager

Copywriter
Nadia Doherty

Art Director
Marc Allenby

Designer
Paul Sparrow

Illustrator/Typographer
Richie Wykes

Media Agency
Mindshare

Exposure
Outdoor, press, online (microsite, banners)
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