Chivas Regal 'a legend reborn' by Euro RSCG London

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Euro RSCG London has launched an online film to celebrate the history of Chivas Regal’s 25-year-old luxury whisky.

The ad charts the whisky from its birth in 1909, through its discontinuation during Prohibition and the Great Depression, to its relaunch in 2007 when master blender Colin Scott reincarnated the brand.

The three-minute film, which is narrated by actor Joseph Fiennes, uses genuine black-and-white still photography that has been manipulated into a 3D-style, through which the camera zooms and pans.
It was created by Russell Schaller and Ben Clapp, and directed by Alon Ziv and Shay Hamias through th1ng.

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Released: 26 May 2011

Credits

Agency Producer
Sophie Horsley

Creatives
Russell Schaller

Ben Clapp

Production Company
Film Club Productions

Directors
Alon Ziv

Shay Hamias

Film Club Producer
Sue Loughlin

Narration
Joseph Fiennes

Private View about this creative

Private View: Russell Ramsey and Mark Lund

Private View: Russell Ramsey and Mark Lund

A poster for Elephant magazine provides Russell Ramsay and Mark Lund with some light relief after viewing lengthy films for Chivas, Audi, Intel, Orange and Honda.

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