La Senza 'nudist beach' by Karmarama

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Karmarama has created an interactive Facebook campaign to promote La Senza’s new swimwear collection for the summer.

The agency has created a film showcasing the collection, which has been seeded on the brand’s Facebook page. Set on a nudist beach in Malibu, the film sees six girls emerging from the sea wearing La Senza bikinis. The viewer can then click on each girl to get the price of the bikini and click through to buy. Karmarama claims it is the first time that consumers are able to purchase items directly from within a film on Facebook.

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Released: 26 May 2011

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Credits

Client
Sarah Hawkins, Marketing & PR Director

Copywriter
Lisa O'Neil

Art Director
Gemma Fowler

Planner
Jono Holt

Designer
Bernard Magri

Exposure
Facebook, YouTube

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