Pilsner Urquell 'the legends of Pilsner Urquell' by The Bank

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SABMiller is launching a global online animated ad for its Pilsner Urquell brand, based on a storybook-format.

The ad campaign, 'The Legends of Pilsner Urquell,' created by The Bank, tells the story of the Pilsner brand in a storybook-style.

The ad shows the seal of a storybook, 'The Legends of Pilsner Urquell', breaking to reveal a black and white three-dimensional view of the city of Pilsen, hometown of Pilsner.

The city becomes lighter after it creates the "world's first golden beer". The creative director behind the ad was Ryan Shaw, and the copywriter was Sean McCullough. The animators were Second Home Studios, while the ad was directed by Chris Randall.

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Released: 26 May 2011

Credits

Client
Petr Dvorak, Global Brand Director

Creative Director
Ryan Shaw

Copywriter
Sean McCullough

Planner
Lucy McCarthy

Account Director
Ed Walsh

Animators
Second Home Studios

Director
Chris Randall

Producer
Jim Turner

Editor
Paul Jones

Post-Production
The Bank

Audio Post-Production
Bubble

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