Credit Suisse 'helping Roger Federer relax' by Euro RSCG

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Euro RSCG London has launched a global TV campaign for Credit Suisse on the back of an international press, poster and digital campaign featuring Roger Federer.

The TV campaign, which launches in May, was shot by film director Jordan Scott, Ridley Scott’s daughter. The ads show Federer seemingly ‘without a care in the world’ despite being interrupted by unusual diversions. The idea is to highlight that Credit Suisse enables the Tennis Ace to really enjoy his precious time off without worrying about his finances.

The TV campaign will run in 45 and 30 second ads on Eurosport and National Geographic in Europe, Asia and America. The ad also appears online and in airport digital media.

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Released: 31 May 2011

Credits

Creative Director
Gerry Moira

Copywriter
Tim Langford          

Art Director
Dave Burn

Planner
Cathy Samson

Media Agency
Mpg

Media Planner
David Stillitz/Andrew Dean

Production Company
Rsa Films

Director
Jordan Scott

Editor
Ben Stephens

Post-Production
The Whitehouse

Audio Post-Production
750mph

Exposure
TV And Online

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