Elephant Magazine 'elephant' by M&C Saatchi

3.4 11 Votes

M&C Saatchi has created an outdoor and press ad for Elephant, an arts and visual culture magazine.

The idea was to create an image for Elephant that you wouldn’t forget. So a poster of Brutal Simplicity Of Thought was born, by stripping away everything but the bare necessities to play a visual gag in scale.

Elegant and stylish, it catches the eye and after wondering what it is for, the viewer is rewarded with an ant-size answer: Elephantmag.com.

Click here to see large image.

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Released: 31 May 2011

Elephant Magazine 'elephant' by M&C Saatchi

Elephant Magazine 'elephant' by M&C Saatchi

Credits

Copywriter
Sean Doyle

Planner
Mark Goodwin

Media Agency
Walker

Media Planner
Phil Georgiadas

Photographer
Gus Van Ant

Retouching Company
M&C Saatchi

Exposure
Cross Tracks, Outdoor, Press

Private View about this creative

Private View: Russell Ramsey and Mark Lund

Private View: Russell Ramsey and Mark Lund

A poster for Elephant magazine provides Russell Ramsay and Mark Lund with some light relief after viewing lengthy films for Chivas, Audi, Intel, Orange and Honda.

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Private View: Russell Ramsey and Mark Lund

Private View: Russell Ramsey and Mark Lund

A poster for Elephant magazine provides Russell Ramsay and Mark Lund with some light relief after viewing lengthy films for Chivas, Audi, Intel, Orange and Honda.