Intel ‘visual life’by Amsterdam Worldwide

3.5 1 Votes

Intel, the software company, has released a film about Kitty and Lala, two wedding photographers with a popular photo blog in China, by Amsterdam Worldwide.

The film is the second in a series of movies that aim to showcase the second generation Intel Core Processor range and build on Intel's 'visibly smart' marketing strategy.

The stop motion film juxtaposes split screen images of contemporary and traditional China and looks at how technology and creativity help Kitty and Lala's life.

The film can be watched online, through blogs and social media, and will be screened at Intel experiential events. It was art directed by Daniel Peiron and written by Martin Beswick and Gillian Glendinning and Karen Cardy. The film was directed by Qiao Li through The Bag Ladies and the director of photography was Julien Deldyck.

Share On:

Released: 01 June 2011

Related Creative:

Credits

Client
Johan Jervoe, VP of Sales and Marketing Group

Johan Koning, Marketing Manager

Creatives
Richard Gorodecky – Executive Creative Director

Martin Beswick – Senior Copywriter

Daniel Peiron – Art Director

Gillian Glendinning – Senior Copywriter

Karen Cardy – Copywriter

Producers
Jordan Kelly

Annabel van Ditmar

Account Team
Hazel Livingstone

Desislava Staykova

Executive Producers (General)
Wen Ni

Shuping Qiu

Executive Producer (Shoot)
Kelvin Mak

Line Producer
Jane Zheng

Director
Qiao Li

Composer
Julian Langdon

Director of Photography
Julien Deldyck

Post-Production
Offline Editing - The Bag Ladies

Online & Flame - Vision Unit, Beijing

Audio Post-Production
Keith Thomas / Alchemy Post, Melbourne

Private View about this creative

Private View: Russell Ramsey and Mark Lund

Private View: Russell Ramsey and Mark Lund

A poster for Elephant magazine provides Russell Ramsay and Mark Lund with some light relief after viewing lengthy films for Chivas, Audi, Intel, Orange and Honda.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Intel 'go do something wonderful' by Wieden & Kennedy Amsterdam

Intel 'go do something wonderful' by Wieden & Kennedy Amsterdam

Based on a quote from the Intel co-founder Robert Noyce, the "go do something wonderful" campaign aims to excite people about what they are capable of doing with help from a PC with Intel Inside.

Intel 'desperado' by Venables Bell & Partners

Intel 'desperado' by Venables Bell & Partners

Intel has launched its biggest marketing campaign, by Venables Bell & Partners, in nearly a decade.