Kronenbourg 1664 'Baggy Trousers' by BBH

3.3 8 Votes

Kronenbourg 1664 is launching an ad campaign featuring British pop band Madness.

The ad sees the band performing a slowed down version of their track ‘Baggy Trousers’. The campaigns spans TV, a short documentary film, a print campaign and on YouTube, Twitter and Facebook.

Created by BBH, the ad, a follow-up to a previous spot featuring Motorhead, will debut as a specially extended 2-minute execution in ITV’s live broadcast coverage of England’s Euro 2012 Football Championships qualifier against Switzerland on 4 June. It was created by Matt Doman and Ian Heartfield, directed by Andy McLeod through Rattling Stick?.

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Released: 02 June 2011

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Creative Team
Matt Doman

Ian Heartfield

Creative Director
Matt Doman

Ian Heartfield

Georgina Kent

Team Manager
Nic Manser    

Team Director
Helen James

Production Company
Rattling Stick

Andy McLeod

Kirsty Dye

Franz Lustig

Post Production
Big Buoy & The Mill

Editor/Editing House
Paul Watts/The Quarry

Jack @ Wave

Hamish Brown

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