UKTV Watch 'Primeval series 5' by Red Bee Media
UKTV channel Watch has launched a multiplatform campaign by Red Bee Media to support the science fiction series Primeval on UKTV’s Watch.
To promote the start of the fifth series of Primeval UKTV has created an interactive game for YouTube which aims to develop an immersive experience for the players. The YouTube page disintegrates as the action game starts and the player can shoot at targets to generate points. The work was created by Katrina Howell, Paul Fennell and Bharat Trivedi.