Renault 'kiss my glass' by Publicis London

4.9 6 Votes

Renault UK has launched an outdoor ad campaign to promote its Renault Mégane Coupé-Cabriolet by Publicis London.

The ad shows a sharp white Megane Coupe-Cabriolet against a grey background accompanied by the headline "Rain. Kiss my Glass." to demonstrate that even when the car's roof is raised it feels as though it is down.

The work was art directed by Robert Amstell and written by Matthew Lancod. The campaign will run on 48 and 96 sheets nationwide and media planning was by OMD.

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Released: 02 June 2011

Renault 'kiss my glass' by Publicis London

Renault 'kiss my glass' by Publicis London

Related Creative:

Credits

Client
Phil York, Renault UK Marketing Director

Creative Agency
Publicis London

Executive Creative Directors
Tom Ewart

Adam Kean

Art Director
Robert Amstell

Copywriter
Matthew Lancod

Business Director
Jason Cobbold

Account Director
Christian Jaquest

Agency Producer
Ben Etheridge

Media Agency
OMD

Exposure
OOH

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