Pro Plus 'stay alert' by JWT London

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JWT London has created a new campaign for Pro Plus targeting students in the UK.

The activity spans student campuses and comprises of outdoor, ambient and online advertising.  The campaign has been developed to remind students that Pro Plus can help them to stay alert, and thus revise for longer. It shows students in a number of revision situations, where they’ve fallen victims to student pranks, due to a lack of alertness.

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Released: 08 June 2011

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Credits

Client
Ashley Knight, Marketing Head, Gastrointestinals & Nutritionals

Creative Agency
JWT London

Executive Creative Director
Russell Ramsey

Creative Directors
Mark Norcutt; Lawrence Quinn

Art Director
Miles Bingham

Copy Writer
Kevin Masters

Art Buyer
Sue Clifford

Planner
Hilde Oord

Account Director
Nick Manson

Media Agency
Mindshare

Media Planner
David Josephs

Photographer/Illustrator
Alan Powdrill

Production Company
Vue

Retouching
Hogarth

Exposure
On campus 6 sheet posters; table top stickers; beermatts; online banners

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