Merrell 'add your own scenery' by The Minimart

4.8 14 Votes

Merrell, the outdoor clothing and footwear manufacturer, has launched the world's largest panoramic photo to help conserve the environment.

The campaign calls on outdoor lovers to "Add Your Own Scenery" by uploading pictures of their favourite views onto a special website (www.addyourownscenery.com). You will then be able to connect via facebook and share with all your friends and spread the word.

Along with the pictures, they need only say where they were taken. The site will then use the photos’ GPS information and will automatically place the shot in its geographical location. The aim is to build a huge worldwide panorama of stunning vistas, positioned in longitudinal order.

In doing so, they will also be helping protect the natural environment with Merrell donating up to $250,000 to help conserve public lands across the world.

Visit Merrell Add Your Own Scenery

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Released: 08 June 2011

Merrell 'add your own scenery' by The Minimart

Merrell 'add your own scenery' by The Minimart

Credits

Client
Craig Throne, VP Global Marketing, Merrell Outdoor Shoes and Clothing

Creative Agency
The Minimart

Copywriter
Ed Chilcott

Art Director
Marc Hagan-Guirey

Planner
Debbie Spence

Media Agency
Prometheus OMD NY

Media Planner
Blair Walker

Designer/Digital Director
Ian Benschop

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