Walkers Sunbites ‘in my Liverpool home’ by AMV BBDO

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X Factor runner-up Rebecca Ferguson becomes the female version of Gary Linker, in Walkers' new Sunbites TV ad.

The ad, created by AMV BBDO, launched across press, online, social media and TV on Saturday night during the 'Britain's Got Talent' final. The scouser is filmed being tempted from her "nice-girl" ways after she tries a Walkers Sunbites.

In the ad Ferguson visits her hometown in Liverpool where she receives a warm welcome from her fans, and introduces her grandparents and "auntie Aggie" who is eating a packet of Walkers Sunbites. The singer tries a Sunbite before stealing the packet from her elderly aunt. The art director on the ad was Colin Jones and it written by Clive Pickering. It was directed by Paul Weiland through Weilands and media agency was OMD.

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Released: 08 June 2011

Credits

Client
Karen Scott, Marketing Director

Copywriter
Clive Pickering

Art Director
Colin Jones

Agency Planner
Tom White

Account Director
Philip Lloyd

TV Producer
Yvonne Clayton

Charlotte Curtis

Media Agency
OMD

Media Planner
Gemma Podmore

Production Company
Weilands

Director
Paul Weiland

Production Co. Producer
Paul Schleicher

Post-Production Company
The Mill

Audio Post-Production
Wave

Digital Design Company
Media Monks

Exposure
TV, Video on Demand, Press, Facebook, YouTube

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