HSBC 'bugs' by JWT London

4.5 4 Votes

HSBC UK is continuing its quest to be "the world's local bank" with an ad about entrepreneurial farmers in Cambodia.

The 30-second "bugs" spot was created by JWT and follows on from HSBC's "cormorant" and "truffles" ads. It features a local Cambodian man capturing flies at night to protect his crops. He cooks the flies and sells them at his local market the next day as "tasty snacks".

The ad was created by Richard Baynham, Ian Gabaldoni, Phillip Meyler and Darren Keff. It was directed and produced by Traktor. Mindshare handled the media planning and buying.

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Released: 08 June 2011


Project name

Client and Job Title
Tracy Waxman, Head of Advertising at HSBC

Creative agency  
JWT London
Executive Creative Director
Russell Ramsey
Richard Baynham/Ian Gabaldoni Phillip Meyler/Darren Keff
TV Producer: 
Denise Connell
Planner (creative agency):
Ian MacDonald

Account Director
Susie Uzel
Media agency
Production Company
Edward Line at Final Cut
Gary Walker at 750 MPH

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