HP 'Beats Audio' by Drum

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Drum PHD has created a cinema campaign to promote the audio technology that comes with HP PCs.

A two-minute film features British rapper Plan B in a music studio showcasing his band for the song She Said. The campaign aims to allow the audience to hear the music in surround sound.

The film is also available on Facebook and YouTube and uses "binaural" technology to allow consumers to listen with headphones and get the same surround sound experience as in a cinema. It was written by Mark Rivers and art directed by Ben Kerr. It was directed by Helen Downing through JA Digital.

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Released: 08 June 2011

Credits

Name and job title of client
Rebecca Shears Marketing Director

Brief
Promote HP laptop’s Beats Audio

Creative agency
Drum

Copywriter  
Mark Rivers

Art director
Ben Kerr

Planner
Sam dAmato

Media agency
M2M

Media planner
Michael Enness/Steve Coteman

Production company
JA Digital?Director
Helen Downing

Post-prodution
The Look ?Audio post-production
Angell Sound

Exposure  
nationwide cinema and online

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