Europcar ‘the extra hour’ by Ogilvy & Mather

4.1 12 Votes

Europcar has launched its first-ever TV ad, a £2.5m campaign to promote the firm's new "freeDeliver" service, which delivers and collects customers' rental cars.

The primetime TV work will run throughout the summer. It went live last weekend on ITV1, during ad breaks for 'Coronation Street', and 'Britain's Got Talent'.

The TV ads will be supported with outdoor, train, tube, taxi and digital advertising, as well as social and PR activity. The ad was created by Andy Bird and directed by Chris Palmer through Gorgeous.

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Released: 08 June 2011

Credits

Client
Catriona Kempston, Europcar UK Group,Marketing Director

Art Director
Andy Bird

Planner
Rachel Hatton

Media Agency
MediaVest

Media Planner
Iain Campbell

Production Company
Gorgeous

Director
Chris Palmer

Editor
Scot Crane, The Quarry

Post-Production
Tom Sparks, Framestore

Audio
Parv, Wave Studio

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