Laughing Cow 'pull the udder one' by Dare

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Dare has created a series of online ads for the Bel-owned cheese brand The Laughing Cow as part of a digital marketing campaign for the brand’s relaunch.

The four videos feature comedian Milton Jones performing stand-up to a herd of unresponsive cows. The ads were written by Jones and directed by Emmy and BAFTA ward-winning director Steve Bendelack, whose credits include Spitting Image, League of Gentlemen, The Royle Family, Little Britain and The Mighty Boosh, through Spank Films.

The copywriter was Dan Gorlov and it was art directed by Rachel Le Feuvre. The four videos will run on the brand’s Facebook page and YouTube channels and show Jones a range of both visual and verbal one liners, puns and jokes.

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Released: 08 June 2011

Creative in this campaign:


Fiona Riches, Senior Brand Manager, Bel UK Ltd

Nigel Marchant, Group Product Manager, Bel UK Ltd

Dan Gorlov

Art Director
Rachel Le Feuvre

Planner (Creative Agency)
Naomi Dunne

John-Patrick Racle

Steve Bendelack, Spank Productions

Kevin Chicken, Global Chicken


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