Specsavers 'ferry' by Specsavers Creative

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Specsavers has launched its latest over-60s TV campaign.

‘Ferry’ sees a poor-sighted over-60s couple mistakenly drive their car onto an aircraft carrier, rather than a civilian ferry.

The ad follows ‘nemesis’, where an elderly couple mistake a funfair ride seat for a picnic bench.

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Released: 09 June 2011

Credits

Client
Richard Holmes, Marketing Director

Creative Director
Graham Daldry

Copywriter
Xara Higgs

Art Director
Mark de la Rue, Helina Mathews

Agency Producer
Sam Lock

Media Agency
MEC

Production Company
Outsider

Director
Pedro Romhanyi

Production Company Producer
Gareth Francis

Post Production
MPC

Editor
Colin Sumsion @ Big Buoy

Audio Post-Production
Simon Capes @ Soho Square Studios

Exposure
TV

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