Bombay Sapphire 're-powered' by RKCR/Y&R

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RKCR/Y&R has created a new outdoor campaign for Bombay Sapphire, which sees a sequence of 3D projections light up Battersea power station.

The projection continues an ongoing theme for a previous campaign which saw sea creatures in a sapphire blue ocean projected onto Queens House last September. Fans on Facebook suggested ideas for the projection.

The winning idea was a giant Rubik's Cube, which was displayed on the evening of the 8 June. RKCR/Y&R worked with Drive Productions to create the projection. The campaign was created by Nick Simons and Jules Chalkley. The music production company was Siren.

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Released: 15 June 2011

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Creative Team
Nick Simons

Jules Chalkley

Account Director
Saraid Murphy
Production Company
Drive Productions Ltd

Project Director
Jim Hudson

Motion Graphics Director
Giles Thacker

Music Production Company

Music Producer
Sean Atherton

Sound Composer
Ben Hudson

Sound Engineer
Tom Joyce @ Factory Studios

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