Claro 'teen spirit' by BBDO Argentina

4.5 4 Votes

Claro, the Argentinian mobile telecom company, has launched a new ad for its first smartphone.

Aimed at teens, the ad shows a group of boys in a race to become a manhood and to display its trophy proudly.

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Released: 13 June 2011

Credits

Creative Agency
BBDO Argentina

Copywriter
Rodrigo Grau

Luis Sanchez Zinny

Art Director
Ramiro Rodriguez Cohen

Carmelo Maselli

Planner
Florencia Leonetti

Producer
Veronica Zeta

Media Agency
Media Planning Group

Production Company
Poster

Director
Sebastian Sanchez

Editor
Emi Fardus

Post-Production
Wolf

Audio Post-Production
Electrohippie

Exposure
National Television

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