Listerine 'mouth vs life' by JWT London

4.4 12 Votes

Listerine, the Johnson & Johnson-owned oral healthcare brand, has rolled out what it claims are the first YouTube brand videos to allow users to personalise content. The campaign, by JWT London, allows users to engage with videos and choose the content.

In the 'Mouth vs Life' videos, people dressed as teeth and gums have random items thrown at them to demonstrate the range of germs that can enter the mouth. Users can select various videos, such as 'Things You Drink' and 'Things You Lick,' and play it with their chosen content. The work was created by Yoni Alter, Paul Banham and Joe Fox. The directors were Scott Rawsthorne and Jon Shaikh through Tomboy.

Visit Listerine: Mouth Vs Life on YouTube

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Released: 15 June 2011

Listerine ‘mouth vs life’ by JWT London

Listerine ‘mouth vs life’ by JWT London


James Fulton, Senior Brand Manager at Johnson & Johnson

Creative Agency
JWT London

Executive Creative Director
Russell Ramsey

Creative Director
Paul Banham

Art Director
Yoni Alter

Paul Banham

Copy Writer
Joe Fox

Paul Banham

Creative Technologist
Matt Payne

TV Producer
Dean Baker

Digital Production
Saima Ahmed

David Carr

Global Director in Charge
Simone Forster

Account Director
Alex Walker

Account Manager
Sarah Kay

Media Agency

Media Planner
Barrie Cree

Scott Rawsthorne & Jon Shaikh

Production Company

Site Build
JWT London

JWT London / Confessional


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