BBC Radio 2 '2 Day' by RKCR/Y&R

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RKCR/Y&R is launching '2 Day' a 12 hour programme of highlights from the Radio 2 schedule due to air later this month.

RKCR/Y&R, in conjunction with Radio 2,  provided the concept for the programme and has also created a campaign to promote its launch. 

The show comprises highlights from the Radio 2 schedule and features Radio 2 presenters Simon Mayo and Jamie Callum kicking off the day at 7am, followed by stars including Chris Evans and Zoe Ball, Jeremy Vine and Dermot O’Leary.

The agency came up with the idea for the show in response to a brief to a brief for TV scripts. The agency’s campaign will launch across TV, radio and online. The TV ad was art directed by Paul Angus and written by Ted Heath. It was directed by Giorgio Testi through  Red Bee Media.

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Released: 15 June 2011

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Credits

Executive Creative Director
Damon Collins

Art Director
Paul Angus

Copywriter
Ted Heath

Planning Director
Jeremy Poole

Business Director
Jo Bacon

Account Manager
Graham Smith

Director
Giorgio Testi (Pulse Films)

Production Company
Red Bee Media

Producer
Kate Blakey

Production Manager
Ann-Marie Small

Private View about this creative

Private View: Dave Buonaguidi and Michael Rebelo

Private View: Dave Buonaguidi and Michael Rebelo

Work from Virgin Media, BBC Radio 2, Pringles, Doritos, Coors Light and Stella Artois Cidre.

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