Grand Marnier ‘welcome to the sunset hour’ by Isobel

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Grand Marnier has launched a campaign targeting a new younger, style-conscious market.

Created by Isobel, the campaign will try and align the drink with the ‘golden’ hours between work and home.

The pan-European campaign includes a new app.  The app will also enable users to create perfect sunset pictures as well as manipulate images plus a range of bespoke flares which can be scaled, rotated and positioned.

The app also includes six Grand Marnier Sunset Hour long-drink recipes and ingredients. The campaign also runs across across print, outdoor and online. The app developer was Matt Sephton and the app was designed by Simon West.

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Released: 15 June 2011

Grand Marnier ‘welcome to the sunset hour’ by Isobel

Grand Marnier ‘welcome to the sunset hour’ by Isobel

Credits

Client
Cédric Petit, Managing Director, Grand Marnier

Creative Agency
Isobel

Copywriter
David Alexander

Art Director
Rob Fletcher

Planner
Steve Hastings

Media Agency
Carat

Media Planner
Guy Walding

iPhone App Developer
Matt Sephton

App Designer
Simon West

Exposure
Outdoor - 48 sheet and 6 sheet plus digital escalator panels and the App.

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