Perrier 'Le Club Perrier' by Ogilvy & Mather Paris

2.8 4 Votes

Ogilvy & Mather Paris has created an interactive campaign for Perrier to promote the carbonated water.

The agency has produced six videos available on a dedicated YouTube channel that depict a Perrier-branded club hosting a talent contest. The more YouTube visitors that click on the video, the hotter the temperature appears to get in the club, prompting a new video to be released.

Fans can enter a Facebook competition to win a ticket to a real-life Perrier Melting Party in New York to watch the final 7th video live. It is supported by mobile, TV, print and point-of-sale activity. The work was created by Baptiste Clinet, Nicolas Lautier and Florian Bodet.

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Released: 16 June 2011

Credits

Executive Creative Director
Chris Garbutt

Creative Director
Thierry Chiumino

Copywriters
Baptiste Clinet

Nicolas Lautier

Florian Bodet

Art Directors
Baptiste Clinet

Nicolas Lautier

Florian Bodet

Producer
Laure Bayle

Production
Moonwalk

Film Maker
Nez Khammal

Music
Babe Youth

Head of Digital
Frederic Levron

Digital Producer
Hugo Diaz

Digital Production
B-Reel

Agency Supervisor
Thomas Christiaen

Hugo Diaz

Announcer Supervisor
Emmanuel Manichon

Fabienne Bravard

Gauthier Gay

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