Ballantines 'human api' by Work Club

4.2 17 Votes

Work Club has created a new campaign for Ballantines whisky inspired by the brand's strapline 'leave an impression' which involves a live stream onto Facebook of a tattooist at work.

Filmed from tattooist K.A.R.L’s point of view, the four-hour live stream into Facebook at allows the public to interact with him directly through the live chat and make decisions on all aspects of his work including what colours he uses. Other events involving artists such as an ice sculptor are also planned. The campaign was created by Julie Barnes and Mathieu Cuvelier.

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Released: 16 June 2011

Ballantines ‘human api’ by Work Club

Ballantines ‘human api’ by Work Club


Mark Abrami, International Brand Manager - Ballantine’s Finest

Creative Agency
Work Club

Creative Director
Andy Sandoz, Ben Mooge

Julie Barnes & Mathieu Cuvelier

Patrick Smith

Niccolo Rigo

Project Co-ordinator
Tom Gardner

Web Producer
Tom Gardner

Agency Film Producer
Tom Gardner

Media Agency

Production Company
Streaming Tank

James Ireland

Web Build

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