Action Against Hunger 'love food, give food' by Dare
Dare has created a new brand – ‘Love Food, Give Food’ – for charity Action Against Hunger, which appeals to the nation’s food lovers to turn their passion for food into an action against hunger.
The new brand will feature on an outdoor campaign, created by Dare, to promote the charity’s two key annual promotions, ‘Eat In’ and ‘Eat Out’.
By signing up to host a dinner party at the ‘Love Food, Give Food’ website, Action Against Hunger will provide hosts with a Dinner Party Pack. This will include invites, name cards and recipes from chefs such as Valentine Warner, Jun Tanaka and Francesco Mazzei.
A second campaign, ‘Eat Out’, appeals to restaurants, pubs and cafes to add the ‘Love Food, Give Food’ logo to their menus and encourages diners to eat at over 500 participating restaurants, including Carluccio’s and Geronimo Inns. Restaurants taking part can opt for adding a discretionary 50p - £2 donation to each table bill, designating a bestselling dish to include a donation of 50p - £1 and donating a percentage of food sales over a certain day, week or month between 1st September and 31st October.