Dreams 'good morning' by RKCR/Y&R

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Dreams, the bed and bedroom furniture retailer, has released its second ad by Rainey Kelly Roalfe/Y&R.

Whereas the first film focussed on a good night’s sleep, ‘good morning’ captures the morning feeling – the reluctance to wake up and leave a warm and comfortable bed. 

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Released: 28 June 2011

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Dreams 'goodnight' by RKCR/Y&R

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Dreams, the beds specialist, has unveiled its first brand building campaign, the first work since it awarded its ad account to Rainey Kelly Campbell Roalfe /Y&R.