Ikea 'little things' by Mother

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Mother has created a 30" second TV campaign, 'little things' to announce the launch of the IKEA summer sale.

The creative spot a man talking to the camera as he walks around in an IKEA store.

The ad promotes the Ikea summer sale offering up to 75% off, and plays on the concept that this will make consumers feel 75% happier.

In a nod to the previous ‘Cats’ campaign, the film also features a lone cat in an Ikea warehouse.

It was directed by Salmon through Crossroads Films. Editing was through The Whitehouse and post production was by Framestore.

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Released: 29 June 2011

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