Age UK 'thank you' by Karmarama
Karmarama has created a new national TV campaign from Age UK to celebrate later life.
The campaign aims to demonstrate the positive side of later life with a cast of 120 performers over the age of 65.
The TV ad features a Tai Chi group, tap dancers, ballroom dancers, a 91 year-old bodybuilder, a unicyclist and an 81 year-old leading lady singing ‘Chicken Payback’ by The Bees.
The ad was created by Dave Buonaguidi and directed by Becky Martin through 2AM. Post-production was through Rushes.