Age UK 'thank you' by Karmarama

3.8 8 Votes

Karmarama has created a new national TV campaign from Age UK to celebrate later life.

The campaign aims to demonstrate the positive side of later life with a cast of 120 performers over the age of 65.

The TV ad features a Tai Chi group, tap dancers, ballroom dancers, a 91 year-old bodybuilder, a unicyclist and an 81 year-old leading lady singing ‘Chicken Payback’ by The Bees.

The ad was created by Dave Buonaguidi and directed by Becky Martin through 2AM. Post-production was through Rushes.

Share On:

Released: 29 June 2011

Related Creative:

Credits

Campaign title
Creative director
Planner
Production company
Director
Producer
Editor
Post-production
Audio post-production

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Age UK

Age UK "time flies" by Karmarama

Age UK to run thermal cover wrap for Telegraph magazine

Age UK to run thermal cover wrap for Telegraph magazine

Age UK is to use a thermal cover wrap around the Telegraph magazine on Saturday (17 November) to demonstrate how donations can help the charity keep older people warm this winter.