Coors Light 'closest to cold' by VCCP

4.6 58 Votes

Molson Coors brand Coors Light has launched a new TV and online campaign starring Jean-Claude Van Damme.

The work is part of the brand’s ‘World’s Most Refreshing Beer’ activity. It will comprise of a series of 40-second spots posted on YouTube. The campaign will also have a Facebook page, ‘Closest to Cold,’ created to support the push.

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Released: 05 July 2011

Coors Light 'closest to cold' by VCCP

Coors Light 'closest to cold' by VCCP

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Private View: Dave Buonaguidi and Michael Rebelo

Private View: Dave Buonaguidi and Michael Rebelo

Work from Virgin Media, BBC Radio 2, Pringles, Doritos, Coors Light and Stella Artois Cidre.

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