Pringles 'crunch band' by Crispin Porter + Bogusky

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Pringles has launched an app created by Crispin Porter & Bogusky in Colorado to enable users to play music like a rock god.

The app is an air instrument powered by a mobile phone’s built in accelerometer and is called The Pringles Crunch Band.

It’s currently available in the UK and in Nordic countries. Users can unlock new instruments by scanning Pringles barcodes, and earn badges to post on Facebook. With the empty tube of Pringles, users can also transform the tube into an amp with a free Pringles can speaker. The copywriter on the campaign is Jim Connolly and the art director is Martin Jon Adolfsson. The designer is Malin Ekman.

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Released: 05 July 2011

Credits

Executive creative director
Art director
Copywriter
Integrated producer
Technical director
TV producer
Film production company
Composer

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Private View: Dave Buonaguidi and Michael Rebelo

Private View: Dave Buonaguidi and Michael Rebelo

Work from Virgin Media, BBC Radio 2, Pringles, Doritos, Coors Light and Stella Artois Cidre.

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Private View: Dave Buonaguidi and Michael Rebelo

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Work from Virgin Media, BBC Radio 2, Pringles, Doritos, Coors Light and Stella Artois Cidre.