Nike 'Nike 1948' by AKQA

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Nike have created an iPad app to support the re-launch of its 1948 store in East London.

The free app is an interactive magazine on the world of London sports culture, including a mix of archived material from print and new content.

The app also features interactive content from local artists, writers and film-makers.

Future editions of the app will be released on a quarterly basis and a new website and Twitter feed has been launched.

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Released: 08 July 2011

Nike 'Nike 1948' by AKQA

Nike 'Nike 1948' by AKQA

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Private View about this creative

Private View: Dave Trott and Thiago de Moraes

Private View: Dave Trott and Thiago de Moraes

With work from Old Speckled Hen, Trebor, Future You, Nike, Marmite and BBC Proms 2011.

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