Nike 'Nike 1948' by AKQA
Nike have created an iPad app to support the re-launch of its 1948 store in East London.
The free app is an interactive magazine on the world of London sports culture, including a mix of archived material from print and new content.
The app also features interactive content from local artists, writers and film-makers.
Future editions of the app will be released on a quarterly basis and a new website and Twitter feed has been launched.