Nike 'shoe evolution' by HMDG

4.5 22 Votes

Hurrell Moseley Dawson & Grimmer has created a new online and in-store campaign for Nike to launch its Lunerglide +3 shoe.

The animated spot illustrates the evolution of the Nike running shoe.

It was written by Simon Cenamo and art directed by Raymond Chan. It was directed by Cristiano Civitillo and Paul Shearer through Great Guns.

The soundtrack is 'Mary, Mary' by sixties pop outfit The Monkees.

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Released: 13 July 2011

Credits

Copywriter
Simon Cenamo

Art director
Raymond Chan

Production company
Great Guns

Directors
Cristiano Civitillo and Paul Shearer

Post-production
Mainframe

Soundtrack composer
The Monkees

Private View about this creative

Private View: Robert Campbell and Arnell Vaughan

Private View: Robert Campbell and Arnell Vaughan

This week works from MTV, Levi's, Remember A Charity, Nike, moneysupermarket and comparethemarket.com.

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