Trebor 'sweet success' by Fallon

3.4 14 Votes

Kraft Foods has launched a new campaign to reposition Trebor as the 'taste of sweet success'.

The brief to Fallon was to take mints out of the everyday and give Trebor a more confident brand identity.

The campaign includes a series of idents that will sponsor 'Dragon's Den' on Dave. Print ads will also run.

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Released: 13 July 2011

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Private View about this creative

Private View: Dave Trott and Thiago de Moraes

Private View: Dave Trott and Thiago de Moraes

With work from Old Speckled Hen, Trebor, Future You, Nike, Marmite and BBC Proms 2011.

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