Kraft Foods has launched a new campaign to reposition Trebor as the 'taste of sweet success'.
The brief to Fallon was to take mints out of the everyday and give Trebor a more confident brand identity.
The campaign includes a series of idents that will sponsor 'Dragon's Den' on Dave. Print ads will also run.
Released: 13 July 2011
With work from Old Speckled Hen, Trebor, Future You, Nike, Marmite and BBC Proms 2011.
Fallon created a chocolate bar for Cadbury in 2010. But there was little else sweet about a year in which more than 40 per cent of its billings were wiped out by accounts lost in 2009.
Skoda and Cadbury hit the mark, but French Connection leaves the guys cold, Katherine Levy finds.
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