Weetabix 'fuel for big days' by BBH

3.8 43 Votes

Weetabix repositions itself as 'ideal start for dealing with a busy day' in a £7m campaign, the first by Bartle Bogle Hegarty since winning the business.

Focused on family rivalries, the campaign features a series of 60' and 30' commercials focused around a typical British family’s debate over who has the busiest day.

Supporting the TV spots, a series of radio ads and  smartphone initiatives are included in the campaign with social media and YouTube activity.

Share On:

Released: 18 July 2011

Related Creative:

Credits

Director
Post production
Editor
Sound

Private View about this creative

Private View: Leon Jaume and Andy Nairn

Private View: Leon Jaume and Andy Nairn

Featuring work from Cancer Research, The Elton John Aids Foundation, Weetabix, Honda, Vo5 and Sony Music.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Weetabix

Weetabix "sibling rivalry" by BBH

Weetabix 'dad's day out' by BBH

Weetabix 'dad's day out' by BBH

Bartle Bogle Hegarty is launching a TV spot for Weetabix Golden Syrup on 16 April.