Jack Daniel's 'independence' by Arnold Worldwide

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Arnold Worldwide has launched a new campaign for Jack Daniel's that includes posters, a TV spot and a Facebook application.

The TV ad, called "as Amercian as", aims to capture the essence of American independence.

A Facebook application houses all of the creative elements and allows users to download or buy posters as well as creating their own.

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Released: 18 July 2011

Credits

Chief creative officer
Group creative director
Copywriter
Art director
Art buyer
Business affairs
Project management
Production company

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