Jack Daniel's 'independence' by Arnold Worldwide

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Arnold Worldwide has launched a new campaign for Jack Daniel's that includes posters, a TV spot and a Facebook application.

The TV ad, called "as Amercian as", aims to capture the essence of American independence.

A Facebook application houses all of the creative elements and allows users to download or buy posters as well as creating their own.

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Released: 18 July 2011

Credits

Chief creative officer
Pete Favat
Group creative director
Wade Devers
Copywriter
Bryan Karr
Art director
Travis Robertson
Producer
Billy Near
Ben Ouellette
Art buyer
Andrea Ricker
Business affairs
Maria Rougvie
Project management
Lauren Butterworth
Account management
Paul Nelson
Nate Stewart
Shannon Coletti
Arden Clapp
Production company
Prettybird
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