Sony Music 'The Vaccines - Wetsuit' by Anomaly

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Sony Music is producing a crowdsourced music video for the British rock band The Vaccines, using photos shot by their fans.

Developed by Anomaly London, the video Wetsuit uses the photo-sharing app Instagram and was directed by Poppy de Villeneuve at Partizan.

Fans are asked to tag their photos of festivals including fields, muddy tents and bands with #vaccinesvideo, to capture the perfect summer festival.

Every shot submitted will be put on an online gallery, which will allow the band to collect them to make an animated photo video.

The online hub is located at http://bit.ly/vaccinesvideo

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Released: 20 July 2011

Sony Music The Vaccines - 'Wet Suit'' by Anomaly

Sony Music The Vaccines - 'Wet Suit'' by Anomaly

Credits

Copywriter
Art director
Planner (creative agency)
Creative director

Private View about this creative

Private View: Leon Jaume and Andy Nairn

Private View: Leon Jaume and Andy Nairn

Featuring work from Cancer Research, The Elton John Aids Foundation, Weetabix, Honda, Vo5 and Sony Music.

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