Häagen-Dazs 'it's girls' time' by Saatchi & Saatchi

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Häagen-Dazs has launched a pop-up space for women that aims to put a luxurious spin on an ice-cream parlour.

Saatchi & Saatchi has worked with the event manager Woof, the design shop Hothouse and the PR company Beige to create a space where women can enjoy the ultimate girls’ night in.

Located in a secret central London location, the pop-up boudoir treats guests to experiences including pamper sessions with the Powderpuff Girls, DJ lessons with Sophie Lloyd and a food masterclass with the TV chef Sophie Michell.

A wardrobe-full of designer labels will be available.

The space is supported by press work and digital activity by Qube.

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Released: 20 July 2011

  • Haagen-Dasz 'girls time' by Saatchi & Saatchi

    Haagen-Dasz 'girls time' by Saatchi & Saatchi

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    HD5.jpg

  • Haagen-Dasz 'girls time' by Saatchi & Saatchi

    Haagen-Dasz 'girls time' by Saatchi & Saatchi

  • Haagen-Dasz 'girls time' by Saatchi & Saatchi

    Haagen-Dasz 'girls time' by Saatchi & Saatchi

  • Haagen-Dasz 'girls time' by Saatchi & Saatchi

    Haagen-Dasz 'girls time' by Saatchi & Saatchi

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Media buying agency
Production company
Event management
Digital build
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