Elton John Aids Foundation 'shout out' by Superglue
Elton John and Plan B appear in videos, created by Superglue, airing at music festivals and live events to encourage donations to the Elton John Aids Foundation.
Eminem, Brandon Flowers and Scissor Sisters have also contributed a video to the series of 30-second films, which will be played before their sets at major festivals.
Fans can text to donate the price of the message to the foundation and, in return, receive the thank-you video from John and are entered to win a live shout-out on stage.
The brief was to mobilise festival crowds and help boost text-based donations to the Elton John Aids Foundation during the summer festival season.