ESPN 'fantasy forever' by Wieden & Kennedy New York

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ESPN is promoting its fantasy football league with this TV ad created by Wieden & Kennedy New York.

The ad, centred around fantasy leagues shared by friends, tells users its league will stand the test of time.

In the spot called "draft", the director Matt Asselton shows the escapades of past fantasy football leagues.

The ad is part of the "fantasy forever" campaign, which extends to radio, print, and digital.

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Released: 21 July 2011


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