McDonald's 'happy box' by Leo Burnett London

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McDonald's is promoting its Happy Meal in a departure from previous campaigns.

Created by Leo Burnett and directed by Neil Gorringe, the ad features art-directed boxes in a number of city and beach locations.

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Released: 25 July 2011

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Private View: Andre Laurentino and Andrew Melsom

Private View: Andre Laurentino and Andrew Melsom

Featuring ads from Sky Sports, the Science Museum, Gordon's Gin, McDonald's, Cravendale and Wrangler

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