Domino's 'raising the bar' by Crispin Porter & Bogusky

0.0 0 Votes

As part of a new campaign, Domino's is displaying customer feedback - good and bad - on a 4,630-square-foot billboard in Times Square, New York, and has launched a TV ad starring real Domino's store managers.

The store managers Jess Hreniuk and Jose Castillo star in the TV ad, which aims to show the attention placed on customer feedback in a Domino’s store and also the surprise at seeing people's comments on the brand in Times Square.     

Customers who have feedback displayed on the billboard receive a link to a video clip of their comment.

Share On:

Released: 01 August 2011

Related Creative:

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Domino's Pizza

Domino's Pizza "greatness from Domino's" by Iris Worldwide

Market research league 2011

Market research league 2011

Behavioural economics is changing the way that market research agencies do business, with more UK brands embracing the technique as they attempt to influence consumers.