British Red Cross 'Life. Live it' by Brand New School

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British Red Cross aims to raise awareness of first aid among young people in a new cinema ad.

The split-screen spot follows the fortunes of a young partygoer, with two different conclusions.

The ad will air in cinemas, targeting 11- to 16-year-olds viewing the final installment of the Harry Potter series.

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Released: 01 August 2011

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