BBC 'Olympic dreams' by Red Bee Media

BBC is promoting its regional editorial coverage of local athletes in the run-up to London 2012 in a new campaign.

The work follows athletes on their journey to next year's Olympic Games and will run across TV, radio and online.

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Keywords:

England, BBC, London 2012, Television campaign, Television, United Kingdom, Media / Entertainment, Agency, Ad campaign, Sports, Olympics 2012, Global, Creative agency

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