CBBC 'crack a joke' by TH_NK

CBBC, the BBC's children's strand, has launched an online game called "Crack a joke" by the digital agency TH_NK.

The brief was to make CBBC the number-one jokes site for children.

The game is targeting six- to 12-year-olds, who can watch, read and listen to jokes and award prizes for how funny they are.

The work was part of the BBC’s @North initiative to engage regional agencies.

The copy was written by the BBC children’s department and the art ?director was Gary Glozier.

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Keywords:

United Kingdom, TH_NK, Media / Entertainment, Agency, CBBC, Ad campaign, Digital Media campaign, Television, Global, Creative agency

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