San Miguel 'a life well lived' by Saatchi & Saatchi

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San Miguel's latest spot introduces the lager's new brand strategy and endline "Una vida bien vivida", Spanish for a "a life well lived".

The ad was directed by the film-maker Daniel Wolfe, whose work includes music videos for Duffy’s Warwick Avenue and Plan B’s She Said.

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Released: 05 August 2011

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Private View about this creative

Private View: Jonathan Burley and James Murphy

Private View: Jonathan Burley and James Murphy

Wrok from CBBC, Visit Wales, San Miguel, The Sun, Subway and Match.com

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Private View: Jonathan Burley and James Murphy

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